On January 23 2019, at the first General Body Meeting of the Spring Semester, the Wharton Retail Club revealed an exciting change, thus authoring the next chapter of our retail voyage!
Our inspiration? Here's a few lines straight from the brand book:
" The idea of using monograms in the rebranding process for the Wharton Retail Club was inspired by the logos of major fashion houses, such as Gucci, Burberry, Louis Vuitton, and Fendi. In addition to having a font-based logo that simply displayed the name of the brand, each label also arranged the initials of the brand into a unique and memorable graphic. Inspired by this “trend,” the branding committee decided to create a monogram design for WRC’s new logo.
The most notable feature of the Wharton Retail Club’s redesigned logo is the arrangement of the letters. The letters W,R,C, seem to be weaved together; this style was inspired by the logos of brands like Louis Vuitton (which overlapped its initials on top of each other) and Burberry(which interlaced the initials of its founder, Thomas Burberry to create a new monogram design).
The idea to create a signature WRC print came from renowned fashion designer Riccardo Tisci, who was recently appointed as the new creative director of Burberry. The man behind Givenchy’s smooth and successful transition from a classic fashion house to a frontrunner of the streetwear fashion fusion made several huge changes within months of his appointment; one of them being a new monogram print. Borrowing from the print designs of brands like Gucci, Burberry, and Goyard, the rebranding committee created a signature print of our own.
This is the essence of the Wharton Retail Club, which is an organization that focuses on quickly sensing and adapting to trends in the field of retail."
So, join us on this new journey as we explore the vast and limitless world of retail!