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ABOUT WRC

ABOUT WRC

March 31, 2019

Negative expectations about retail are not unfounded. With the growing trade war, volatile stock market, and effects of the shutdown, it seems that we should expect a slump in retail sales for 2019. As it turns out, retail sales are predicted to increase by approximate...

March 6, 2019

Hosted on 15 February 2019, by MUSE and Wharton Retail Club, the 15th annual Marketing, Advertising, and Retail Conference provides undergraduate students with an opportunity to showcase their skills and talents through networking events and to learn more about profess...

On January 23 2019, at the first General Body Meeting of the Spring Semester, the Wharton Retail Club revealed an exciting change, thus authoring the next chapter of our retail voyage!

Our inspiration? Here's a few lines straight from the brand book:

" The idea of using...

December 6, 2018

On Monday, Chanel joined other high-end fashion designers and retailers in swearing off fur and exotic animal skins from reptiles.

This means that from now on, Chanel will not produce more products with fur and skins from animals including crocodile, snake, shark, and l...

November 26, 2018

Having lived in Indonesia my whole life, experiencing Black Friday was definitely something I wanted to check off my bucket list. Although I have seen the viral videos of ridiculously long lines and people fighting over products in stores on my facebook feed, experienc...

November 12, 2018

Aimee Song interviewed several of her friends who worked in the fashion industry with non-traditional backgrounds. Here's what they said about how they entered the industry:

1. Clemens Firmin: Social Media to Influencer PR

Clemens is responsible for digital communic...

November 4, 2018

Myth 1: Retail Workers are Unskilled 

In reality, retail employers report that they recruit employees who have both hard and soft skills. In addition to being able to relate to customers well, employers want employees who are familiar with the e-commerce technology. In...

April 5, 2018

The Wharton Retail Club held a trek to New York City on February 16, 2018. The NYC trek consisted of two parts: visiting Sarah Flint, a shoe designer, and Google Retail. Isabel Chafey, one of the undergrads on the trek, described the experience. She noted that an impor...

April 5, 2018

The Wharton Retail Club kicked of Spring 2018’s first lecture series, with Professor Barbara Kahn, a distinguished faculty member of Wharton’s Marketing Department.

Barbara Kahn serves as the Patty and Jay H. Baker Professor of Marketing and served as the Director of th...

April 5, 2018

Wharton’s Baker Retailing Center conducted a workshop that brought together the members of the Wharton Retail Club to answer the question, “What will happen to the retail competitive space in 5-10 years?” The rules were simple, the members split into two groups and ind...

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